The Fake Review Scam
According to the Asurea fake scam report:
These are the signs of fake product reviews
They have almost all positive reviews. Businesses and products will always have their haters.
Excessive use of “always, never, everyone, no one.”
Overuse of “I, me and we” (perhaps to show that they are ‘real’ people).
Very short review, marked as a 5-star or 1-star review.
Review just says the product is great or terrible – no details – very vague.
Overly emotional language: Amazing! Life-changing! Worst ever!
Too many exclamation marks.
Too many words written in all caps. “I LOVE IT!!!”
Writes the entire name of the product several times in the review. Who does that?!
Just sounds too good (or bad) to be true.
Focuses on themselves (their travel plans, their family, etc) and not the product.
If it is too good to be true, it isn’t.